www.delicious.com Just like any other social bookmarking site, del.icio.us is a collection of people’s favorites. These favorites are yours and those of many others like you. Whenever you find an interesting article, blog, music, recipe, review or just
about anything else, then you can simply save it to del.icio.us. This makes your favorites accessible from anywhere, not just your computer.
Furthermore, you can share these favorites with the people around you, whether they are family, friends or coworkers, and you can even build your very own
community of like minded individuals on del.icio.us. Del.icio.us also opens up the window to the best content on the web, so that you don’t have to sift through the thousands of search engine results. Everything on del.icio.us is someone’s favorite,
and this already acts as a content filter so you know that you are only getting the best resources and most appropriate website shown to you. Users can, as always,browse the numerous tags to search for what they want.
Using del.icio.us: Making It Work For You
Del.icio.us is basically a social bookmarking website that enables you to save your bookmarks online. You can use it to your advantage to get maximum exposure for your website or blog. It gives you access to the links that other people have tagged as favorites and this provides you with an insight into what kind of content people are looking for and how to position your website in relation to this content. You can
assign one word descriptors to your posts; that is, tags. Tagging allows greater flexibility – since you can give a post multiple tags and increase your chances of
being viewed.
The following are some of the major reasons why people visit del.icio.us and my suggestions for harnessing the power of its extremely large visitor base to increase traffic to your website:
• Many people searching social bookmarking websites are looking for information or doing research. If your website is information based, then use the site to pick up tips on what kind of information people need most, so that you can post accordingly. Stay active in the ‘tags’ that directly or indirectly relate to your own website. Only when you post comments actively will people comment on your posts, thereby creating a network of back links and opening up new business avenues.
• Many people now do a considerable part of their buying and selling on the internet. For example, people commonly choose presents on the internet and
have them delivered. They even have their own wish list posted on the net and share it with others. This can be a gold mine if your online business is
product sales based. Trawl the wish list tags to get an idea of what people are buying. If you find a wish list that’s looking for what you are selling, drop them
a message and tell them you can help. If the user finds you and your service helpful, they are likely to recommend your product to others as well. This
could open up a treasure trove of visitors and buyers on your website.
• Many of us listen to pod casts – whether it is news, music, reviews or entertainment. There is a considerable market for pod casts. If you are in the
business of developing pod casts, make sure you check out the mp3 and podcast tags on del.icio.us to see what people are listening to now.
• The internet is also fast becoming a popular travel resources center. People are buying bus, rail and air tickets online. They are choosing destinations and
hotels online. And when it comes to traveling, word of mouth is a great marketing tool. People are likely to trust information from people who have been to the place, used the same airline etc. If your online business is travel related, it would be a good idea to get yourself acquainted with the travel and
other related tags. Become an active member, help people organize the travel and get the benefit of guiding traffic to your travel based website at the same time
.
• Creating a link log can also help you immensely and is quite simple to do. Make sure you comment on other users’ blogs as well and they will comment
on yours, thus creating a network of links that point back to your website.
• You can also use del.icio.us as a tremendous networking tool and also for pooling resources and completing projects that need collaborative work.
Groups of people can use a shared account. They can use special tags for their own work and share relevant bookmarks that will be useful to the entire
group. You can, in fact, basically organize your tags and resources in anyway that you want.
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